THE MOMENT WE OWN
When is it time for the next course?
Traffic has stalled.
The brand has lost relevance. Growth has outpaced the systems.
You've acquired something new.
You're preparing to scale.
Marketing is busy - but business isn't growing.
YOU KNOW SOMETHING NEEDS TO CHANGE.
YOU'RE JUST NOT SURE WHAT NEEDS TO CHANGE FIRST.
WHAT WE DO
Different problems.
Different solutions.
FRACTIONAL CMO
Lead what's next.
Senior Leadership
Strategy
Teams
Budgets
Performance
BRAND RESET
Redefine what's next.
Positioning
Messaging
Experience
Creative Direction
Activation
90-DAY GROWTH SPRINT
Unlock what's next.
Diagnose
Prioritize
Activate
Optimize
Measure
STRATEGIC ADVISORY
Build what's next.
Acquisitions
Turnarounds
Expansion
Portfolio Strategy
Executive Advisory
TRUSTED BY
We've been on all sides of the table.
THE WORK
Strategy is only interesting when it does something.
WALK-ON'S
The Scale Story
From hometown sports bar to national franchise brand.
2 LOCATIONS → 80+
PIEOLOGY
The Transformation Story
From a fragmented brand experience to one clear, ownable idea.
ONE IDEA. EVERY TOUCHPOINT.
BRECHTEL HOSPITALITY
The Portfolio Story
From individual concepts to a more connected hospitality portfolio
ONE PORTFOLIO. 3 DISTINCT BRANDS.
FOUNDER + PRINCIPAL
Board room credible.
Restaurant-floor comfortable.
Nearly 2 decades working across operators, owners, franchise systems, emerging concepts, national brands and multi-brand portfolios.
"Erin brings a rare combination of strategic clarity and real-world experience. She gets it - and she gets it done"
- Scott Taylor, CEO R&R Brands
